Lifeway Kefir celebrated National Kefir Day (6/18) with a two-day pop-up experience at 21 Greene Street in SoHo, bringing together wellness, music and community through complimentary smoothies and interactive experiences.

The festivities kicked off on Thursday with an appearance from Gotham FC soccer star Rose Lavelle, who celebrated with the brand and introduced her signature smoothie, Rosie's Midfield Mango + Strawberry. DJ Amrit kept the energy high throughout the day while serving up her own signature creation, Amrit's Match Mix, and the day concluded with a live performance from The Cannons, who also debuted their Cannon'n Everything Glows Blend smoothie.

In honor of the New York Knicks Championship Parade taking place that day, Lifeway also offered a special NY Orange + Blue Swirl Smoothie, giving Knicks fans a festive way to celebrate the city's excitement.

 The pop-up welcomed guests to enjoy complimentary smoothies, customize their own smoothie cups, embroider hats, listen to live music from DJ Amrit and capture photos throughout the immersive space. As a parting gift, attendees also received a complimentary mini bottle of Lifeway Kefir.