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    Dairy Processor NewsDairy Foods & BeveragesIce Cream/Novelties

    Ben & Jerry's announces the Great Summer Bar Drop

    Ben & Jerry's announces new promotion
    Courtesy of Ben & Jerry's
    June 17, 2026

    Ben & Jerry's is offering NEW, free Ice Cream Bars with its Great Summer Bar Drop packed with crave-worthy bars, games, limited-edition merch, and plenty of chunk-filled Ben & Jerry's "shenanigans."

    From June through August 2026, Ben & Jerry's is packing up its funky-chunkiest Ice Cream Bars and hitting five cities for weekend-long, roaming BAR-ty takeovers – complete with some super sweet surprises (spoiler: find a Golden Stick-et to win BIG).

    Thousands of Ice Cream Bars will be handed out on tour, including at the World's Largest Simultaneous Yo-Yo Record attempt with Wilco's Solid Sound Festival crowd (yes, with a Bar in hand). The fun continues with a Gopuff free Ice Cream Bar giveaway to 50,000 fans on the first official day of summer, Sunday, June 21.

    But that's not all! In select cities, fans can look for hidden Golden Stick-ets for their chance to WIN free Ice Cream Bars for a year! Not nearby? Ben & Jerry's has still got you covered: its nationwide online giveaway drops in late August, giving fans across the U.S. a shot at free Bars for a year, too.

    Catch The Great Summer Bar Drop IRL:

    • Boston: June 20 – 22
    • Miami: July 10 – 12
    • Los Angeles: July 24 – 26
    • Seattle: August 7 – 9
    • New York City: August 21 - 23

    Available in five flavors, each is dipped in a chocolatey coating with cookie pieces featuring classics like Cookie Dough, Chocolate Fudge Brownie, and Strawberry Cheesecake, and entirely new and sensational flavors like PB Pretzel and Caramel Blondie. Available in the freezer aisle in four 2.5oz bar multipacks, Ben & Jerry's Ice Cream Bars are priced at $5.99–$7.49. There's also a single Cookie Dough bar available at convenience stores, priced at $3.99.

    KEYWORDS: Ben & Jerry's contest contests for dairy foods contests, sweepstakes

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