OIKOS adds two flavors to protein shake lineup
OIKOS is expanding its ready-to-drink protein shake lineup. The brand announced the launch of two new flavors: Strawberry and Mocha Latte.
OIKOS Protein Shake Strawberry is strawberry flavor at its boldest: juicy, bright and (always) irresistibly smooth.
OIKOS Protein Shake Mocha Latte is where mocha meets muscle: smooth, strong and packed with bold chocolate and coffee flavor, plus 95mg of caffeine – the same as a cup of coffee.
OIKOS Protein Shakes deliver 30g of complete protein, 5g of prebiotic fiber to support digestive health and Vitamins A & D for immune system support, all with 1g total sugar, 0g added sugar and no artificial sweeteners or flavors.
"With the introduction of Strawberry and caffeine-boosted Mocha Latte, we're expanding how and when people enjoy OIKOS,” said Derek Neeley, vice president of Protein Shakes at Danone USA. "We're delivering the great taste and high-quality protein people expect, now in even more craveable flavors for a post-workout recovery or a protein-packed morning."
The launch strategically taps into current market trends. The Mocha Latte flavor is inspired by the viral "proffee" trend (protein plus coffee), and contains 95mg of caffeine, while the Strawberry flavor caters to the fast-growing demand for fruit-flavored protein shakes.
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