Muscle Milk announced the complete reformulation of its protein shake lineup. It is now made with ultra-filtered milk, delivering 26 to 42g of complete protein per serving with no artificial sweeteners, flavors or added colors and half the ingredients of the previous formula, the company said. 

The reformulation launches alongside a partnership with rugby medalist Ilona Maher and a nationwide protein for all campaign designed to bring protein clarity to everyday consumers.

Each shake is crafted with half the number of ingredients than the previous formula and delivers 26 grams in the standard subline and 33 to 42 grams in the Pro subline. It is available in Chocolate, Vanilla Crème, Cookies 'n Crème and Strawberries 'n Crème.

"Protein has never been more popular, but it's also never been more confusing," said Turk Budak, Muscle Milk Sr. director at PepsiCo. "We saw an opportunity to simplify the experience for consumers. With our new formula, we're delivering high-quality protein from real ultra-filtered milk, with no artificial sweeteners, flavors or added colors and the great taste people expect from Muscle Milk. This is the formula Muscle Milk has always been building toward; great tasting with fewer ingredients and built for how people actually use protein today."

"Strength looks different for everyone, and for me it's about showing up, building routines and staying consistent," said Maher. "I love that Muscle Milk is making protein feel simple and more accessible, because when something tastes great and fits easily into your day, it's a lot easier to stick with."