Yasso launches "Foolproof Freezer" campaign

Yasso debuts new campaign — Courtesy of the Magnum Ice Cream Co.

This April, Yasso is pulling receipts to prove that better-for-you frozen treats don't have to be a joke.

The frozen snack brand is joining forces with Bethenny Frankel, better-for-you entrepreneur and certified nonsense detector, to call out freezer fraud once and for all. Together, they're launching "Foolproof Freezer," a bold campaign that's filling freezers all month long with 40,001 (a not-so-subtle nod to April Fools' Day, 4/1) creamy, craveworthy, protein-packed Yasso Spoonables that actually deliver on taste and nutrition.

Because let's be real: Bethenny doesn't sugarcoat, and neither does Yasso. We're here to freeze out the fakes and finally make your freezer foolproof. No chalk. No corner cutting. No compromise. Just ridiculously better frozen snacks you can finally trust and enjoy.

"I can barely finish a meal without a sweet treat, and Yasso is simply davoon — creamy, craveable, honestly better for you and now, spoonable," Bethenny said. "Most of what's out there is fake, chalky and completely unsatisfying. Consider this your freezer insurance, from fraud to foolproof. You're welcome."

Yasso is putting its spoon where its mouth is, giving away 40,001 NEW Yasso Frozen Greek Yogurt Spoonables** to those who have been fooled by freezer fraud. From March 31 to April 30, consumers nationwide can visit yasso.com/FoolproofFreezer for a chance to win and finally dig in to a frozen snack that's the real deal.

"For too long, consumers have had to choose between indulgence and balance — and too many brands have gotten away with delivering neither," said Bentley King, U.S. Head of Marketing Operations at The Magnum Ice Cream Co. "Foolproof Freezer is Yasso calling that out loud and clear. We're done with freezer fraud. Our new spoonable frozen Greek yogurt delivers the creamy, craveworthy experience people want with the nutrition they expect — no tricks, no tradeoffs, no apologies."

Yasso has long been about indulgence without sacrifice. Now available nationwide, Yasso Spoonables are inclusion packed, protein powered and made with frozen Greek yogurt for ice cream-worthy satisfaction without artificial colors, flavors or sugar alcohols. It's exactly the kind of product Bethenny champions: authentic, real and for the people.

All five flavors are made with high-quality ingredients that deliver a mind-meltingly delicious ice cream-like experience. Each 14-ounce pack contains up to 19 grams of protein and approximately 400 calories per container.

Mint Chocolate Chip: Mmmm, the mintiest mint! Doubling down on flavor with sweet chocolatey chips mixed in every bite. 400 calories and 19 grams of protein per container.
Chocolate Chip Cookie Dough: Dig into gooey cookie dough chunks, chocolatey chips and all the flavor your mouth can handle. 410 calories and 18 grams of protein per container.
Fudge Brownie: Holy freaking fudge! Creamy fudge frozen Greek yogurt blended with decadent fudge brownies and a fudge swirl. 410 calories and 19 grams of protein per container.
Cookies 'n Cream: Vanilla crème-flavored frozen Greek yogurt mixed with real-deal chocolate crème-filled cookie pieces that slays expectations. 370 calories and 19 grams of protein per container.
Coffee Chocolate Chip: Iced coffee that hits different, pairing creamy and coffee together in rich frozen Greek yogurt with chocolatey chips. 400 calories and 19 grams of protein per container.

Yasso also offers its "Love It or It's Free" guarantee so consumers can try Spoonables risk-free, and if they're not 1000% satisfied, they can receive a full refund.