The frozen snack brand is joining forces with Bethenny Frankel, better-for-you entrepreneur and certified nonsense detector, to call out freezer fraud once and for all. Together, they're launching "Foolproof Freezer," a bold campaign that's filling freezers all month long with 40,001 (a not-so-subtle nod to April Fools' Day, 4/1) creamy, craveworthy, protein-packed Yasso Spoonables that actually deliver on taste and nutrition.
Following the success of its Restaurant Tycoon 2 integration last year, Bomb Pop will now give users a unique digital camp experience in Roblox's popular role-playing game, Bayside High School, which has 330 million-plus visit
Processors can partner with grocery retailers to sell more dairy foods and beverages. The Innovation Center tested five consumer-insight-driven merchandising concepts addressing the breakfast, snacking and dinner eating occasions.
