Boulder, Colo.-based Yasso says it launched a new frozen Greek yogurt bar flavor, Birthday Cake, in celebration of the company’s 10-year anniversary.

“When Yasso launched in 2011, we saw a white space to deliver great-tasting desserts with superb nutritionals and quality ingredients within the frozen aisle, and we are proud and grateful to still be here progressing that mission forward,” says Yasso co-founder Drew Harrington. “We wanted our newest flavor to commemorate Yasso’s 10th birthday and be symbolic of the milestone itself — an awesome celebration of delicious fun!”

The new Birthday Cake bar joins as Yasso’s 12th core bar flavor. Filled with rainbow sprinkles and chunks of cake dough for a fun and delicious treat, the offering also meets Yasso’s nutritional standards with only 90 calories per bar, 5 grams of protein and no artificial ingredients. Additionally, in honor of the launch, Yasso says it is making a $10,000 donation to the The Birthday Party Project, which will provide birthday gifts to over 300 children experiencing homelessness.

Yasso says its products are available at retailers nationwide and for online delivery on The Birthday Cake flavor is currently available for purchase online and will be available at select Target locations in October.