TruMoo, a brand of Dallas-based Dean Foods, introduced a high-protein version of its flavored milk called Protein Plus, across the United States. The company launched a similar version exclusively on the West Coast last year.
Available in chocolate and vanilla flavors, the milk contains 25 grams of protein per 14-ounce resealable bottle. TruMoo Protein Plus is being marketed as an on-the-go high-protein snack, breakfast substitute or post-workout recovery drink.
Like regular TruMoo, Protein Plus is made with real milk and contains no artificial growth hormones and no high-fructose corn syrup, according to the company.
The high-protein milk drink is available in the dairy case at grocery, convenience and drug stores nationwide. It’s sold for a suggested retail price of $1.99 to $2.29.
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