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VIDEO | Super Bowl Spotlight: Victoria Badiola, Senior VP of Oikos at Danone USA, on the Brand’s Big Debut
Dairy Foods Multimedia Specialist Brett Parker recently interviewed Victoria Badiola, the Senior Vice President of Oikos at Danone USA.
They discussed the new Oikos advertisement set to debut during the Super Bowl, featuring actress Kathryn Hahn and football star Derrick Henry.
In the interview, Badiola explains the impact of Super Bowl exposure on a brand, how to effectively communicate a specific message to a wide audience, and the marketing insights she gained while creating Super Bowl ads.
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