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    Dairy Processor NewsCultured Dairy

    Danone North America announces Oikos Super Bowl promotion

    If the Super Bowl teams combine for 1,000 or more offensive yards, the company will give away Oikos Triple Zero yogurt to fans in select states.

    Oikos Super Bowl Promotion
    January 28, 2019

    Oikos, the Official Yogurt of the National Football League (NFL), is giving fans even more reason to root for offensive hustle on Super Bowl Sunday with a friendly offer called the #TripleZeroChallenge. If the two Super Bowl teams combine for at least 1,000 yards, Danone North America — based in White Plains, N.Y., and Broomfield, Colo. — said it will offer cups of its Oikos Triple Zero Greek nonfat yogurt to fans in select states.

    “All season, we have been entertained and inspired by the offensive performances of these two impressive Super Bowl teams and many others,” said Preetam Rao, senior marketing director, performance nutrition at Danone North America. “Oikos Triple Zero Greek nonfat yogurt helps fuel your hustle as a nutritious and protein-packed snack. Each 5.3-ounce cup delivers 15 grams of protein with zero added sugar, zero artificial sweeteners and zero fat.”

    Last year’s Super Bowl not only marked the first time in NFL history the two teams combined for more than 1,000 yards, it also set the all-time single-game record for total offensive yards with 1,151, Danone North America noted. During the 2018 regular season, teams combined for 1,000 yards or more in only three of 256 regular season games.

    If the #TripleZeroChallenge is met, fans may visit OikosYogurt.com/TripleZeroChallenge from Feb. 25 until March 4, 2019, and if eligible, download a printable coupon good for one 5.3-ounce cup of Oikos Triple Zero Greek nonfat yogurt. The coupon may be redeemed at participating retailers on Monday, March 4, 2019, the company said. Exclusions apply; fans should check the offer terms to see if the offer is valid in their states.

    KEYWORDS: dairy marketing dairy processor news dairy promotions yogurt marketing

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