"The Big Game is the moment where culture, entertainment, and sports collide on the biggest stage," said Steven Saenen, category president, Savory Snacking. "We continue to evolve RITZ Crackers into a modern, culture-shaping brand built for today's shared moments. Our Big Game creative anchors in what people love about our product - its deliciously salty and buttery flavor - and uses humor, heart, and signature saltiness to show how RITZ brings everyone together, even the saltiest, inviting a new generation of snackers to join in."

The :30 second commercial opens with Hamm and Yang perched in a treehouse overlooking partygoers who are enjoying RITZ Crackers on the beach. After exchanging a few salty remarks, the two contemplate joining the party to get a taste of delicious RITZ Crackers. In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ Crackers. 

"Who wouldn't want to escape to RITZ Island for a day?" said Jon Hamm. "Diving into this creative concept with RITZ Crackers has been a blast."

"RITZ Crackers are a star in their own right," said Bowen Yang. "Partnering with them has been an absolute joy—this is my first Big Game spot, and I couldn't ask for a better experience than visiting RITZ Island."

In the blink of an eye, Johansson arrives on a jet ski and invites Hamm and Yang to come down to the beach party. Soon enough, the trio of beachgoers ride into the party in style, savoring the salty, buttery-flavored goodness of RITZ Crackers together.

"Collaborating with RITZ Crackers on this Big Game commercial was such a thrill," said Scarlett Johansson. "The RITZ brand is having a lot of fun leaning into its salty side, and the energy of this spot totally reflects that. It's bold, playful and a little unexpected, and I loved getting to jump in and bring that spirit to life with Jon and Bowen."