Alta Dena introduces protein-packed milk

California-based Alta Dena Dairy, a farmer-owned brand of Dairy Farmers of America (DFA), launched Alta Dena Protein, delivering 15 grams of dairy protein per serving in every glass.
In addition to protein, Alta Dena Protein is lactose-free and delivers an excellent source of calcium as well as nine essential nutrients, offering a simple, wholesome way to power up every pour.
“Protein has become overly complicated, and families are looking for simpler choices,” said Kelly Torres-Chadd, senior brand manager. “Alta Dena Lactose Free Protein delivers 15 grams of real dairy protein with Real California Milk. No gimmicks, just real milk, made simple for everyday life.”
Available in whole and 2% reduced fat varieties, it delivers real milk taste at a suggested retail price of $4.49. Alta Dena Protein is available at major retailers including Walmart, Target, and regional grocery chains beginning this month.
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