Episode 60 — How can the dairy industry market itself better?

Marketing expert Scott Dahl joins the ‘Let’s Talk Dairy” podcast

Let's Talk Dairy graphic with a boom microphone and colorful blurred background. — BNP Media

Scott Dahl, an award-winning creative leader who serves as chief creative officer for Nordeast Marketing Group, joins Dairy Foods for Episode 60 of the “Let’s Talk Dairy” podcast, where he discusses marketing of dairy products. Dahl served in leadership roles at Betty, BBDO and OLSON, where he helped guide creative work across a wide range of industries including tourism, consumer packaged goods, professional sports, hospitality, gaming, retail, financial services and healthcare.

Over his career, Dahl has created iconic campaigns for such brands as the Minnesota Lottery, Dairy Farmers of America/Kemps, Target, Hormel, Ferrara Candy Co., the Minnesota Vikings, Minnesota Twins, and Buffalo Wild Wings.

During this podcast, Dahl discusses the following:

How dairy industry marketing might be different from other industries.
Trends impacting dairy industry marketing.
What, based on his experience, he has seen as an unmet need that the industry should consider or channels where they might be more visible.
Specific examples of successful dairy processor marketing campaigns.
What campaigns could be powerful for segments of the dairy industry including milk and cultured dairy.

Listen to more podcasts here.

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Brian Berk has been a writer and editor for 25 years. He has served as editor-in-chief of the Music & Sound Retailer and managing editor of Convenience Store News, both the top-circulated magazines in their respective fields. Berk has also held editing and writing roles in drug store retail, photography, and natural health products. Holding a bachelor’s degree from SUNY Cortland and a master’s degree from Quinnipiac University, Berk lives in Port Washington, N.Y., with his wife and two children.