Scott Dahl, chief creative officer at Nordeast Marketing Group, discusses dairy marketing in Episode 60 of the “Let’s Talk Dairy” podcast. He has previously worked at Betty, BBDO, and OLSON in various industries.
Before Facebook and Twitter, consumers used good old word-of-mouth to tell their friends about good (or bad) experinces and products. Now, brands not only foster relationships with consumers by inviting candid feedback, but also encourage consumer-to-consumer conversation beyond their control. Mentions of products can be “hashtagged” and tracked across social media networks. These new outlets helped transform a once informal marketing tactic into a measurable campaign form. Here’s how it works.
