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Morton Grove, Ill.-based Lifeway Foods Inc. added two new lines to its collection of kefir products: 3.5-ounce functional shot multipacks and organic grass-fed kefir.
Activia’s new campaign and revamped ‘Gut Health Challenge’ aim to boost awareness among millennials and Gen Z of how connected the gut is to overall wellbeing.
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching a new ad campaign titled “A to Z” to continue building on the brand’s evolution as a modern gut health innovator.
The 30-second spot highlights the faces of those making a difference behind the scenes and underpins the importance of brands giving back to support relief efforts.
Lifeway Foods, a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic plant-based products to support the microbiome, said it is slated to air a new commercial celebrating those who have worked tirelessly the last eight weeks to help keep America moving forward.
Two brands of Danone North America, based in White Plains, N.Y., and Broomfield, Colo., launched promotions designed to celebrate moms during a Mother’s Day that will take place amid the coronavirus pandemic.
Three years after the acquisition of WhiteWave, Paris-based Danone said it is moving into a new chapter for its Essential Dairy and Plant-based (EDP) business to capture greater growth and value.
The company will award two $25,000 grants to graduate students interested in exploring the gut microbiome, probiotics and yogurt and their role in maintaining health and wellness.
Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., said it is now accepting applications for the 2019-2020 Danone North America Gut Microbiome, Yogurt and Probiotics Fellowship Grant.
During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, White Plains, N.Y., said it conducted a review of total dollar sales for all of the innovations launched across the entire yogurt category between 2010 and 2019, and its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation of the decade (factoring in both dairy- and plant-based innovations).
ON DEMAND: Many U.S. retail cultured dairy categories have been struggling in recent years. For example, yogurt sales have been falling as a sea of style and flavor innovation has led to “increased competition and consumer fatigue,” noted Madelyn Franz, a food and drink analyst with global market research firm Mintel, in a November 2019 report.