Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching a new ad campaign titled “A to Z” to continue building on the brand’s evolution as a modern gut health innovator.

Lifeway Foods, a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic plant-based products to support the microbiome, said it is slated to air a new commercial celebrating those who have worked tirelessly the last eight weeks to help keep America moving forward.

Two brands of Danone North America, based in White Plains, N.Y., and Broomfield, Colo., launched promotions designed to celebrate moms during a Mother’s Day that will take place amid the coronavirus pandemic.

Three years after the acquisition of WhiteWave, Paris-based Danone said it is moving into a new chapter for its Essential Dairy and Plant-based (EDP) business to capture greater growth and value.

Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., said it is now accepting applications for the 2019-2020 Danone North America Gut Microbiome, Yogurt and Probiotics Fellowship Grant.

During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, White Plains, N.Y., said it conducted a review of total dollar sales for all of the innovations launched across the entire yogurt category between 2010 and 2019, and its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation of the decade (factoring in both dairy- and plant-based innovations).

This year’s contest saw a record number of entries.