Perfetti Van Melle partnered with Fire Brands to introduce AIRHEADS Soda, the first beverage inspired by the iconic Airheads candy. This new drink arrives in four flavors: Blue Raspberry, Watermelon, Strawberry and Orange.

Distribution kicks off this year in the United States at major retailers, with Canada set to welcome the line in 2026. 

"We're excited to work with the dedicated Seltzer and Perfetti Van Melle licensing teams on this incredible brand," said Raz Inserra, director of marketing at Fire Brands. "We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavor filled as AIRHEADS.” 

This deal was made possible thanks to Airheads’ U.S. agent, Seltzer and marks a strategic move by Perfetti Van Melle to keep expanding its beloved brands into the beverage category, combining innovation, taste and trend-setting appeal, transforming iconic brands into unforgettable experiences.  

“This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration,” said Carla Fernández-Moreno, F&B Licensing Manager at Perfetti Van Melle.