Perfetti Van Melle teams with Candy Can
Perfetti Van Melle announces a new collaboration with Candy Can, expanding its Bubblicious brand into the beverage category through a special-edition sparkling drink range. The initiative forms part of a broader pipeline, with Fruit·tella already confirmed as the next brand to be introduced by Candy Can in the beverage space.
The launch debuts in Canada with Bubblicious Bubble Gum “The Original One,” faithfully translating the brand’s signature fruity sweetness into a vibrant, modern drink format. Additional flavors, including Watermelon, will follow, with rollout to Europe and the United States planned in the coming months.
Combining Candy Can’s bold design and disruptive beverage innovation with Bubblicious’ iconic taste and expressive identity, the collaboration delivers a distinctive on-shelf proposition that genuinely resonates with today’s consumers.
"This collaboration is a fantastic way to bring Bubblicious’s nostalgic flavor, along with its brand-new eye-catching look, into an exciting new format. Doing so alongside Candy Can makes perfect sense, as both brands share the spirit of fun, creativity, and innovation," said Carla Fernández-Moreno, Food&Beverage Licensing Manager at Perfetti van Melle.
This project reflects Perfetti van Melle’s broader licensing strategy of evolving its confectionery brands beyond the core into multi-category, globally scalable platforms, unlocking new consumption moments.
Food & Beverage remains a key growth driver within our licensing business, particularly in beverages, where we have built strong global partnerships across brands such as Chupa Chups, Airheads, Frisk and Bubblicious with Fruit·tella coming soon.
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