The hot-pink craze of the “Barbie” movie aside, Spanish ice cream company La Menorquina partnered with Chupa Chups to bring consumers a perfect crunchy ice cream ball perched on a pink cone, exploding with frozen delight.
After the success of best-selling Chupa Chups Cremosa ice cream last summer, La Menorquina was inspired to release its newest innovation: a Chupa Chups strawberry-cream cone.
The crunchy pink cone is filled with Chupa Chups strawberry-cream flavored ice cream, generously filled with a tantalizing strawberry sauce, encased in a white chocolate coating, adorned with delectable caramel chips and rounded sprinkles.
Founded in 1940, La Menorquina, a brand of global confectionery group Perfetti Van Melle, is the first manufacturer of its own label in Spain and the leading national ice cream brand in the "Out Of Home" channel.
Marta Ballesteros, Perfetti Van Melle’s licensing area manager and food and beverage specialist, comments, “Once again this launch exemplifies our joint commitment to innovation, seamlessly blending authentic brands with high-profile collaborations.”
La Menorquina's Chief Marketing Officer Laura s Pérez adds: "The ability to develop new products with Chupa Chups and to keep surprising consumers through continuous innovation are key factors for the success of the products and the international growth of the brands."
The new Chupa Chups ice cream is available for purchase online and through the brand’s distribution network and out-of-home channels throughout the EU, as well as in the UK, MENA, Mexico, Philippines and Singapore.