The Emmi Group is acquiring The English Cheesecake Co. Ltd., a premium cheesecake brand in the British retail trade.

The English Cheesecake Company was founded as a family business in 2000 and generated sales of around GBP 23 million in the past financial year. For over 25 years, The English Cheesecake Company has been producing high-quality cheesecakes based on traditional British recipes. The premium products delight retail as well as food service customers with their artisanal quality and on-trend flavors. The portfolio includes classic cheesecakes, vegan and frozen delights, together with snack formats that have made a name for themselves amongst true dessert lovers.

The English Cheesecake Co. holds a strong market position in the premium cheesecake segment and is represented in all major retail chains in the UK. While the cheesecake offering of the Mademoiselle Desserts Group is strongly positioned in the British food service market, The English Cheesecake Company’s retail business is the ideal extension to the distribution strategy. The authentic brand complements the portfolio and extends the growth potential beyond UK’s borders, The Emmi Group stated.

“The bolt-on acquisition increases our presence in the fast-growing premium cheesecakes segment and contributes to the global indulgence megatrend. This represents a further step towards advancing our strong market position in the global premium desserts market and creating synergies within our portfolio,” said Didier Boudy, executive vice president, Emmi Desserts.