As U.S. consumers gravitate toward better-for-you choices, indulgent categories such as frozen desserts are losing some steam. According to data from IRI, a Chicago-based research firm, in the 52-week period ending June 16, 2019, dollar sales in the frozen desserts/toppings category fell 2.8% to $663.2 million.
The picture for cheesecakes, whip toppings and frozen puddings is not pretty. Sales dropped in all those segments. Sales of frozen sweet goods show some promise.
Ice cream sales may be climbing (see our August issue), but sales for most frozen dessert segments took a beating. Unit sales of frozen cheesecakes, pudding/mousse and whip toppings all decreased. Meanwhile, frozen sweet goods sales ticked up.