Emmi acquires Verde Campo majority stake
Laticínios Porto Alegre, Emmi Group’s Brazilian subsidiary, will acquire a majority shareholding in the Verde Campo dairy from Coca-Cola in the state of Minas Gerais.
The move consolidates Emmi’s market position in the strategic key market of Brazil. The Verde Campo brand will complement Emmi’s position in Brazil through the addition of functional dairy products in line with the steady transformation of its portfolio. Verde Campo’s original founding team will hold a 30% stake and a seat on the board of directors.
The transaction is subject to approval by the competition authorities. An agreement was reached not to disclose the purchase price.
Brazil, a strategic key market for Emmi, is the largest market for dairy products in Latin America. Despite the high level of volatility, the overall macroeconomic situation in Brazil has improved and inflation has fallen considerably. The Emmi Group has held a stake in the Brazilian subsidiary Laticínios Porto Alegre since 2017 and increased it to 70% in 2019.
“The shareholding in Verde Campo will allow us to improve our position on the strategically important Brazilian market while reinforcing the value of our portfolio with a strong brand and a focus on functional premium dairy products. We are confident that by joining forces with Verde Campo’s former founding team, we can take the brand to profitable growth,” said Ricarda Demarmels, CEO of the Emmi Group.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
