Raffael Payer was named Emmi Group’s new chief marketing officer and a member of the group management.

The consumer goods expert brings with him many years of broad and international experience in brand management and in leading commercial teams, as well as an exceptional passion for people and innovation.

Raffael Payer will take the role effective Oct. 1. The 41-year-old is currently vice president of Restaurant, Retail & E-Commerce at Ghirardelli Chocolate Co., belonging to Lindt & Sprüngli, where he previously held the role of vice president of marketing.

From 2016 to 2019, Payer was marketing director for Lindt & Sprüngli in Russia, and before that he held various positions in marketing and sales at Mars Switzerland. He holds a Master’s degree in Strategy and International Management from the University of St. Gallen (HSG).

“I am delighted that in Raffael Payer we at Emmi have gained a dynamic and team-oriented individual who brings with him broad knowledge of the market and marketing and extensive international management experience. His values, his leadership philosophy and his strong focus on consumers are an excellent fit for us. With his passion for people, brands and innovation, Raffael will work together with our teams to further strengthen our brands and market positions,” said Ricarda Demarmels, CEO of the Emmi Group.

“Becoming part of the Emmi Group fills me with pride, since I see Emmi as a company that combines the values of tradition and innovation like no other. I am looking forward to creating even more best dairy moments and taste sensations with Emmi’s strong brands and passionate teams,” said Payer.