ICEE partners with Hawaiian Bros to launch frozen beverages nationwide

Original froze beverage company, ICEE, has partnered with Hawaiian Bros Island Grill, a fast-growing casual restaurant brand. ICEE will debut at participating Hawaiian Bros locations, featuring three flavors: Coca-Cola, Blue Raspberry and a Piña Colada variety to complement the restaurant’s island-inspired menu, the Nashville, Tenn.-based company says.
“Hawaiian Bros is a brand that values flavor and guest experience much like we do,” said Kimmra Hingher, vice president of marketing at ICEE. “Introducing ICEE to their menu creates a natural complement to the bold, tropical flavors Hawaiian Bros is known for.”
The partnership represents a natural alignment for both brands, bringing together ICEE’s classic frozen beverages with Hawaiian Bros’ island-inspired quest to bring authentic Hawaiaan food and flavors to communities across the U.S.
Founded in 2018, Hawaiian Bros, founded in 2018, has expanded rapidly with more than 75 locations nationwide.
“ICEE is an iconic brand that generations of guests know and love, and it is the perfect addition to the Hawaiian Bros experience,” said Shannon Scott, chief marketing officer at Hawaiian Bros. “Whether it’s a classic flavor or the Piña Colada ICEE, we are excited to give our guests more reasons to celebrate with us.”
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