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    InnovationNew Dairy Products

    ICEE partners with Wicked: For Good with 3 limited-edition flavors

    Wicked and ICEE beverages
    Courtesy of J&J Snack Foods.
    November 10, 2025

    Just in time for Wicked: For Good hitting theaters Nov. 21, ICEE is casting a spell on movie night with three limited-edition flavors inspired by the film — Emerald Rebellion and Pink Bubble (both pictured), and Yellow Brick Road — each nodding to the story’s friendship, courage, and a little bit of mischief.

    They’re available at more than 1,000 participating theaters nationwide, including Regal, Landmark U.S. and Canada, Marcus Theatres, and more.

    “We love creating moments that make people smile and teaming up with Wicked: For Good was such a fun way to do that,” said Kimmra Hingher, vice president of marketing at ICEE and Dippin’ Dots. “The new flavors bring the film’s magic to life in true ICEE fashion, colorful, bold and full of personality. We’re excited to see fans enjoy them at theaters across the country.”

    Additionally, in November, Dippin’ Dots introduced Watermelon Limeade — a wickedly delicious combination of pink watermelon and green lime flavored ice dots — available for a limited time at Cinemark Theatres and Regal Cinemas.

    Both ICEE and Dippin’ Dots are part of J&J Snack Foods, which is headquartered in  Pennsauken, N.J.


    KEYWORDS: frozen dessert flavors frozen novelties movie-related packaging

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