ICEE and Smurfs debut new flavors ahead of summer movie
Five limited-edition Smurf-blue flavors at theatres and retailers nationwide.

Photo courtesy of ICEE.
Five new Smurf-themed ICEE flavors with collectible cups and ‘Blue-Out’ machine are celebrating the July 18 movie release of Smurfs from Paramount Animation.
Inspired by characters from the movie, flavors include Mama Poot’s Magic Smurfsberry, Moxie’s Bubble Gum Blast, Smurfette’s Cotton Candy Swirl, Cherry Chill and a mystery blue flavor inspired by “No Name” Smurf.
Available at participating theaters and select retailers nationwide, the experience includes collectible character cups, custom Smurfs-themed ICEE machines, and a season full of giveaways and contests on ICEE’s social media channels.
The movie features Smurfette (Rihanna) who is trying to save Papa Smurf (John Goodman) after he is mysteriously taken by evil wizards, Razamel and Gargamel. Smurfette leads the Smurfs on a mission into the real world to save Papa Smurf, and with the help of new friends, the Smurfs must discover what defines their destiny to save the universe.
The limited-edition ICEEs can be found Regal, Cinemark, Landmark, Studio Movie Grill and more theaters, as well as retailers Altitude Trampoline Parks, Wesco, High’s, and United Dairy Farmers.
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