Lifeway Foods Inc. expanded its ProBugs line with the launch of ProBugs Kefir, made with conventional whole milk in three new flavors. 

Packaged in the brand's signature no-spill pouches, the new line will be available at retailers nationwide in the coming weeks.

By expanding into conventional whole milk kefir, Lifeway is once again delivering on its mission to democratize gut health by offering more accessible and affordable options for families while maintaining the high quality, bioavailable protein, and billions of live probiotics that Lifeway is known for.

"Our goal has always been to make probiotic-rich foods easy, fun and available to all families," said Julie Smolyansky, CEO of Lifeway Foods. "When we launched ProBugs Kefir in pouches back in 2007, we set the stage for a kids' food revolution. With this new expansion into conventional whole milk kefir pouches, we're continuing that mission by making gut health even more accessible, without compromise."

The new ProBugs Conventional Whole Milk Kefir pouches will debut in three kid-friendly, lactose-free flavors:

• Creamy Orange – smooth and citrusy
• Goo-Berry – bursting with berry flavor
• Strawnana – a classic strawberry-banana blend

Each pouch is made with conventional whole milk kefir, contains billions of live and active probiotic cultures and provides a good source of protein and calcium, all in a kid-friendly, squeezable format that's perfect for on-the-go snacking.