Lifeway Foods to debut Kefir Minis and Plantiful Kids line extension
The company will showcase its new products at Natural Products Expo East.
Lifeway Foods Inc., Morton Grove, Ill., said it will showcase several new offerings at the upcoming Natural Products Expo East 2019 in Baltimore. Lifeway will give attendees a sneak peek of its Kefir Minis, the newest extension to its line of kefir products. The company will also feature Plantiful Kids— a line extension of its Plantiful vegan probiotic beverage range.
With four flavors, including Campfire S’mores and Strawberry Split, Kefir Minis are fantastic for kids and kids at heart, Lifeway said. The products will be offered in 3.5-ounce bottles, a smaller size that’s perfect for lunches and on-the-go snacking. Kefir Minis are scheduled to launch in late fourth-quarter 2019.
With the same vegan base as the adult line, Plantiful Kids is a new line extension featuring kid-friendly flavors. The products come in a soft-squeeze pouch and feature a no-spill spout.
“The introduction of our Kefir Minis and Plantiful Kids pouches reflects our commitment to creating healthy probiotic products that will be enjoyed by younger generations and those on-the-go,” said Lifeway Foods’ CEO Julie Smolyansky. “We’ve uncovered market opportunities to fulfill consumer demand for smaller portion sizes and plant-based probiotics for kids. These strategic additions will round out our portfolio and introduce new families to the Lifeway brand.”