Butter and butter blends now a $6B market
Cream/creamers market nearly at $7B.

Saying that “butter is on a roll” may be a play on words, but it is definitely also the truth. Butter/butter blend sales today are incredibly smooth, jumping nearly 10% for the 52-week period ending May 18, with dollar sales reaching just slightly below $6 billion. Unit sales topped 1.1 billion, good for a 3% year-over-year (YoY) increase, according to Chicago-based market research firm Circana.
Under the butter/butter blends category, refrigerated butter is driving much of the growth. The subcategory’s dollar sales rose more than 10% to $5.5 billion for the 52-week period, while unit sales gained 3% to slightly more than 1 billion. No. 1 in dollar sales in this subcategory is private label, whose dollar sales picked up more than 10% YoY to $3.1 billion, as well as a 3% YoY unit sales increase to 581 million.
The refrigerated butter category had two big standouts: Ornua and California Dairies Inc. No. 3 seller Ornua, a Dublin, Ireland-based cooperative, enjoyed a 26% YoY dollar sales gain to nearly $865 million, pairing well with a 19% YoY unit sales increase to 136.7 million, according to Circana. Meanwhile, Visalia, Calif.-based California Dairies Inc., the No. 9 seller in the category, witnessed an eye-popping 138,547% jump in dollar sales to $34.5 million, paired with an 11,000% increase in YoY unit sales to 523,358.
Although refrigerated butter blends did not exhibit the same growth as its sister subcategory, it held its own, with dollar sales picking up 2% YoY to $443 million. Yet, unit sales suffered a slight 0.3% decrease YoY to 97 million. Arden Hills, Minn.-based Land O’Lakes sold nearly 20 times more butter blends than any other company for the period ending May 13. The cooperative’s dollar sales rose 4% YoY to $380 million, while unit sales picked up 1% YoY to 82 million.
Switching gears to creams/creamers, there’s more positive news. The overall category jumped 5% in dollar sales YoY to just shy of $7 billion. Unit sales gained 4% YoY to 1.6 billion, per Circana’s report. Refrigerated coffee creamers gained 5% in dollar sales YoY to $5.2 billion, along with the same percentage increase in unit sales to 1.1 billion. Nestlé USA is the No. 1 seller in this subcategory, with dollar sales picking up 0.4% YoY to $2.4 billion. The Arlington, Va.-based company’s unit sales jumped 4% to $488 million.
Under refrigerated coffee creamers, two companies authored stellar years ending May 18: Chobani and Oatly. New York City-based Chobani’s dollar sales skyrocketed 79% YoY to $388 million, with unit sales rising 66% YoY to 77 million. Swedish-based Oatly’s dollar sales increased 189% YoY to $14.7 million, along with a stellar 186% YoY unit sales rise to 2.7 million, reports Circana.
Refrigerated dairy half-and-half also posted solid results, with dollar sales increasing 6% YoY to $1.58 billion. Unit sales eked out a 0.5% YoY gain to 430 million. The No. 1 seller in this subcategory for the 52 weeks ending May 13 was private label, accounting for $928 million in dollar sales, good for a 7% YoY gain. Unit sales reported a more muted gain of 1% YoY. A standout in refrigerated dairy half-and-half was Aurora Organic Dairy. The company’s dollar sales jumped 40% YoY to 28% million, making it the No. 7 seller in the subcategory. The Boulder, Colo.-based company’s unit sales gained 36% YoY to nearly 4 million.
Refrigerated dairy cream also posted positive results. The subcategory’s dollar sales increased by 4% YoY to $203 million, while unit sales gained 2% YoY to $47 million. Private label was again the No. 1 seller in this subcategory, but its dollar sales declined by 2% YoY to $69 million and unit sales decreased by 4% YoY to 17 million. Picking up steam, however, was No. 2 seller HP Hood. The Lynnfield, Mass.-based company’s dollar sales ripped higher by 8% YoY to $37 million, while unit sales gained 6% YoY to 7.7 million, according to Circana.
On the negative side of the ledger were coffee creamers and frozen coffee creamers. Let’s start with coffee creamers, whose dollar sales dipped by 1% YoY to $980 million, with unit sales suffering a larger drop of 3% YoY to 172 million. Nestlé USA was the No. 1 seller, with its results closely mirroring the overall category. Its dollar sales dropped by 0.2% YoY to $550 million, along with a unit sales drop of 2% to 79 million.
Chobani again earns the moniker of a standout in this category, enjoying quadruple-digit gains YoY in both dollar and unit sales. The New York-based company’s dollar sales skyrocketed by 4,126% YoY to $7.2 million, along with a 2,690% rise in unit sales to 1.4 million.
Lastly, frozen coffee creamer sales — admittedly a small category — cooled off by 26% YoY to $354,001, while unit sales declined by 28% YoY to 75,439. While Rich Products Corp. is by far the No. 1 seller in this category, the Buffalo, N.Y.-based company’s dollar sales dropped by 29% YoY to $297,928, while its unit sales declined by 32% to 62,167.
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