Truly Grass Fed, a brand of sustainably produced dairy products from the green fields of Ireland, announced major distribution growth with three American retail chains, marking a pivotal moment in its growth trajectory.

Expanding its reach across shelves in Publix, Natural Grocers and H-E-B, the brand is now more accessible than ever and meeting the growing shift in American shopping habits toward clean-label, responsibly sourced, sustainably grassfed farmed and premium-quality food products, the company said.

Starting this summer, shoppers will begin seeing Truly Grass Fed's high-quality offerings in the following leading retail chains, with availability expanding throughout July and August:

• Publix: 1,300 Publix locations in the U.S. will begin carrying Truly Grass Fed's Natural Creamy Salted and Unsalted Butter 16oz Sticks. Publix already stocks Truly Grass Fed butter blocks 8oz, spreadable butter 8oz, and two cheddar cheese SKUs, making them one of the first retailers to feature an almost complete selection of Truly Grass Fed dairy items.
• Natural Grocers: 163 Natural Grocers locations expanded their Truly Grass Fed assortment to include a broader range of cheddar cheese products. Shoppers will be able to find the Truly Grass Fed Natural Sharp Cheddar Cheese Wedge, Natural Aged Cheddar Cheese Wedge, and Maker's Blend Aged Cheese Wedge alongside existing offerings such as Natural Creamy Salted and Unsalted Butter Blocks 8oz, Butter 16oz sticks, as well as the brand's Truly Gluten Free Original and Extra Creamy Oat Milks. With this expansion, Natural Grocers will now offer nearly the full portfolio of Truly Grass Fed products.
• H-E-B: Truly Grass Fed's butter 8-oz. blocks will now be available in a majority of H-E-B locations—marking a significant expansion from previous availability in just 50% of stores. The full line of Butter 8oz Blocks, including Natural Creamy Salted and Unsalted, will now be accessible to more consumers than ever in the Texas-based chain.

"We're proud to bring our offerings to more households across the country through these growing partnerships with Publix, Natural Grocers and H-E-B and are grateful for the opportunity to be part of a movement that's reshaping the way Americans shop and eat," said Jaclyn Crabbe, marketing director for Truly Family Farms. "Today's consumers are looking for nutritious, responsibly produced food and we're thrilled to see our partners responding to this demand to make it easier than ever for families to have offerings that align with their values."