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Episode two of the "Let's Talk Dairy"; podcast features Venae Watts, who is the fifth-generation co-owner of Minerva Dairy (along with her brother, Adam Mueller). The Minerva, Ohio-based company, the oldest family-operated creamery in the nation, produces premium (85% butterfat) hand-rolled butter.
It seems that butter producers picked their numbers wisely. The cooking staple and flavor booster continues to show positive growth, with dollar sales of butter/butter blends up 1.3% (to $3,131.4 million) and unit sales jumping 2.5% (to 840.6 million) during the 52-week period ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.
A growing number of Americans seem to be convinced that some things are just better with butter. According to data from the USDA, per-capita consumption of butter reached 5.7 pounds in 2016 — up a 1.4 pounds since 1996 and a full pound since 2006.
Good old high-fat, high-calorie butter is starring on restaurant menus and at home. Foodies appreciate butter’s qualities in baking and in adding taste to home cooking.
Nobody puts butter in a corner. Not anymore. Long shunted to the dietary sidelines because of its saturated-fat content and high caloric value, butter is undergoing a renaissance. You can thank fine-dining (see related article) and a renewed interest in cooking at home for that.