Sammontana Italia, known for brands including Bindi, Tre Marie, La Rocca and Sammontana Gelati all’Italiana, officially launched its gelato product in the United States.

Founded in 1946 in Empoli, Tuscany, Sammontana is known for its creamy textures, bold flavors, and more.

Sammontana’s ties to the U.S. run deeper than this launch. The brand’s first steps toward production in the 1940s were made possible by equipment left behind by American troops in Genoa. And in the 1970s, its visual identity was entrusted to Milton Glaser (creator of the “I ❤ NY” logo), whose iconic smile logo still defines the brand today.

The first phase of the U.S. launch will be centered in New York City, where Sammontana will unveil a vibrant calendar of brand experiences throughout the summer, starting at Eataly Flatiron with the debut of a dedicated gelato kiosk and patio. Visitors will be able to enjoy Sammontana’s signature flavors in the heart of Manhattan, surrounded by activities designed to evoke the spirit of an Italian piazza.

In addition to Eataly, Sammontana will partner with Madison Square Park Conservancy to bring joy to the neighborhood through the “Gelati All’Ombra” initiative, a visual takeover featuring custom color umbrellas, signage, and curated pop-up tastings tied to events such as the Carnegie Hall summer concert series.

At the heart of the U.S. product rollout is the “Barattolino,” a Sammontana tub Creamy, rich, and deeply satisfying, this Grande Pint will be the first product to hit U.S. shelves under the unified “Sammontana” brand. American consumers will be able to enjoy a curated selection of flavors, including Chocolate, Pistachio, Wild Cherry Vanilla, Hazelnut, Almond Brittle, and the brand’s best-seller in Italy: Salted Caramel. Also available will be Sammontana’s food service line, including the Cupola-format scoop gelato, developed to offer a pre-decorated and convenient solution for cafés and gelaterias.

“For generations, Sammontana has represented the joy of Italian summer, the spontaneous smile that comes with a cone on a hot day, the shared pleasure of a family dessert, the timeless ritual of gelato. Today, we are proud to bring that spirit to New York. This launch is about bringing a piece of Italian life into the everyday rhythm of this city. We’re honored to share Sammontana’s story with a new audience, and to begin building something truly lasting here in the U.S.,” said Alessandro Angelon, CEO of Sammontana Italia.

Sammontana gelato will make its U.S. debut this July at all the Eataly stores in the US. This marks the first step in a broader rollout, with additional products and retail partnerships set to follow in the months ahead.