In 2018, Stonyfield Organic, took its commitment to organic fields even further with the StonyFIELDS initiative that aims to transform playing fields to organic grounds maintenance, blocking harmful toxins from other entry points in consumers' lives.

This Valentine's Day, Stonyfield is taking the next step in its fight against toxins by launching the Toxic Ex Challenge.

"Valentine's Day is a time to celebrate loved ones and for some, an opportunity to look for new love. But it's hard to make room for a new special someone when a previous relationship is still taking up space on one's social media feed and mind. This Valentine's Day, Stonyfield is encouraging people to block their toxic exes through the Toxic Ex Challenge, where participants will have a chance to win $1,000 and finally sever ties with exes who are no longer serving them," Stonyfield stated.

Last year, as Dairy Foods reported, Stonyfield offered $1,000 to a consumer who stayed off social media in the runup to the U.S. presidential election.

"At Stonyfield, we are obsessively organic and passionate about removing toxins from our consumers' lives. But toxins don't just lurk in pesticides; they can be apparent in relationships, too," said Chris Malnar, Vice President of Marketing, Stonyfield Organic. "Through the Toxic Ex Challenge, we hope to bring attention to a variety of ways people can detox their lives, from their social circles to the food they eat."

Consumers can enter Stonyfield's Toxic Ex Challenge by visiting StonyfieldToxicEx.com for their chance to win $1,000.