Gearing up for the Super Bowl with Häagen-Dazs

New product line, Belgian Waffle Cones, among six new snacking innovations.

Hagen Dazs flavors 2025.jpg — Photo courtesy of Häagen-Dazs.

As fans gear up for the Super Bowl on Feb.9, Häagen-Dazs celebrates the debut of six new snacking innovations, including an all-new product line: Belgian Waffle Cones. The four crowd-pleasing flavors are Toasted Almond Fudge, Vanilla Salted Caramel, Summer Berry and Triple Chocolate Fudge.

To add to the excitement, the Walnut Creek, Calif.-based brand introduced two new flavors of its frozen ice cream bars that are available in three-count packages:

● Salted Caramel Macadamia: Häagen-Dazs’ sweet cream ice cream is swirled with gooey salted caramel sauce and dipped in milk chocolate with creamy, buttery macadamia nut pieces.

●New York Strawberry Cheesecake: Velvety cheesecake ice cream swirled with strawberry sauce, covered in white chocolate with crunchy graham cracker crust pieces.

The introduction of Belgian Waffle Cones to Häagen-Dazs’ lineup of premium ice cream snacks was driven by a growing consumer demand for high-quality, decadent ice cream cone innovations. The Belgian Waffle Cones are inspired by the waffle cone consumers know and love from their local ice cream scoop shop. The crispy, crunchy waffle cone, complimented by velvety, smooth ice cream, also features a decadent last bite with caramel, fudge or raspberry sauce at the bottom of the cone.

“Just in time for our participation in the Big Game this February, we’re building even more momentum with six all-new snacking innovations for fans to enjoy,” said Rachel Jaiven, head of Häagen-Dazs marketing. “We’re so excited to be bringing a brand-new cone offering to our portfolio with the introduction of Belgian Waffle Cones, and the new ice cream bars, New York Strawberry Cheesecake and Salted Caramel Macadamia, taking indulgence to new heights.”

The new 3-count ice cream bars and Belgian Waffle Cones are available nationwide for a suggested retail price of $6.49 and $7.99, respectively. The company notes that more new products are coming, a record 10 new innovations in 2025, including and expanded dairy-free Sorbet offering, and a brand-new 14-ounce flavor.