Pita Pit USA, a Mediterranean fast-casual brand specializing in made-to-order pita sandwiches, has announced a strategic partnership with Thor's Skyr. 

Key Elements of Partnership are:

• Thor's Skyr Smoothies: A new line of protein-packed smoothies featuring authentic Icelandic skyr.
• Healthy Sauces: Flavorful new sauce options developed in collaboration with Thor's Skyr.
• Protein-Enhanced Snacks: Innovative snack items crafted with Thor's Skyr products.

"This partnership is about more than just adding products to our menu – it's about innovation," said Peter Riggs, president and CEO of Pita Pit USA. "Thor's Skyr's dedication to health-conscious, protein-rich foods perfectly aligns with Pita Pit's mission to provide fresh and nutritious options to our customers."

Riggs will expand his role as president and CEO of Pita Pit USA by serving as CEO of Thor's Skyr as well. This dual leadership position enables both brands to leverage shared expertise and resources for mutual growth.

"We're creating a culinary experience that blends Icelandic traditions with American innovation," said Unnar Danielsson, co-founder of Thor's Skyr. "Our product line, including unique flavors like Key Lime & Coconut and Coffee, will bring something truly distinctive to Pita Pit's menu."