Happy Family introduces infant formula with biotics
Happy Family Organics launched the only line of USDA-certified organic infant formula made with probiotics and prebiotics, designed to help support happy, healthy bellies today and help develop strong foundations for tomorrow, according to the company.
Modeled after breast milk and developed with a science-led approach leveraging more than 50 years of advanced breast milk research, the new portfolio of formulas includes a unique blend of probiotics and prebiotics, making this the brand's closest formula to breast milk yet, the company noted.
"The first thousand days of a child's life is a critical window of time for influencing the gut microbiome," said Amanda Blechman, registered dietitian and director of Nutrition & Scientific Affairs at Happy Family Organics. "That makes birth to age two an essential time to prioritize babies' gut health, especially given everything research reveals about the far-reaching impacts of the gut microbiome on overall health, from childhood into adulthood. Breastfeeding or using a formula designed to mimic how breast milk helps support a baby's developing gut and immune system can benefit little ones for years to come."
The new easy-to-digest formulas are available in three options:
- Happy Baby Organic Stage 1 formula, formulated to provide complete nutrition for baby's first year of life
- Happy Baby Organic Stage 1 A2 formula, made with A2 milk sourced from selectively bred cows that only produce A2 beta casein
- Happy Baby Organic Stage 2 formula, made to deliver tailored levels of key nutrients, including calcium and iron, for babies starting at 6 months
Happy Baby staged formulas are available at retailers nationwide for an SRP of $36.99 per 23-oz. container.
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