Consumers continue to seek functional products, while the ‘jury is out’ on hybrid products

While fermented foods and probiotics are trending, these nutrients have been essential in diets for 10,000 years. 

Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.

Higher diversity is the hallmark of a healthy gut microbiome. 

The drinks are packed with billions of live and active probiotics to help support gut health, plus are an excellent source of vitamin C, vitamin D and zinc to support the immune system, the company says.

Immune health will continue to drive food and beverage purchases in 2022.

Immune health has never been more important than it is today. Cultured dairy products are uniquely positioned to address this important health trend. 

When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.