Immune health has never been more important than it is today. Cultured dairy products are uniquely positioned to address this important health trend. 

When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.

Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-headquartered Danone North America, said it is partnering with new mother and self-care advocate Iskra Lawrence to get loud about gut health and the impact it can have on overall wellbeing.

Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is continuing on its mission as a modern gut health innovator by bringing to life a new collaboration with Daybreaker — the global morning dance movement and wellness community — and actor, producer and philanthropist Nina Dobrev.