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    New Dairy ProductsButter

    Churn Foods collaborates with "Mean Girls" for new butter

    Churn.png
    Photo courtesy of Churn
    May 2, 2024

    Churn Foods, the grass-fed flavored butter company, has released a hot honey butter, in collaboration with Paramount Consumer Products, to celebrate the 20th anniversary of the fan-favorite classic "Mean Girls" (2004), as well as the streaming premiere of the new hit movie 'Mean Girls" (2024) on Paramount+.

    The collaboration, combines grass-fed, hormone-free, non-GMO, high butterfat, European-style butter with flavor-packed ingredients, hand-selected by founder Chef Michael Tashman.

    “Our new Hot Honey Butter was created to make your meals more fetch and unlike the Plastics, you can sit (and cook) with us. Whether you choose to use the butter on popcorn, flavor your overnight oats, or use it for a unique spin on wings, the limit does not exist.," said Tashman.

    Tashman’s inspiration for the hot honey butter came from growing up listening to his sister quoting Mean Girls. Never fully understanding the references, Tashman finally watched the movie with his girlfriend, who was shocked to hear that he had never watched the iconic film before.

    The hot pink packaging and sleeve, designed by Boredom Kills Creative, was inspired by the infamous “Burn Book” from the movie and is decorated with the same font/design as the original prop from the movie. Quotes such as “Is butter a carb?” and “So Fetch” are scattered throughout in a playful nod to some of the movie’s most recognizable moments.

    Hot Honey Butter joins Churn’s lineup of Truffle, Garlic & Shallot, Parmesan & Pepper, Everything, Miso, Maple Cinnamon, Pesto, Bruschetta, and Black Garlic, which are available in Costco, Bristol Farms, Gelson’s, Erewhon Market, and Jimbo's Naturally in Southern California as well as direct-to-consumer on their website and Amazon. T

    The hot honey butter can be purchased directly from Churn Foods’ website for $10 per 3-oz. package.

    KEYWORDS: butter celebrity brand/partnership marketing dairy products

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