Drawing inspiration from fans combining spice and bold flavors to elevate their mac & cheese, VELVEETA is also launching two new flavors of Shells and Cheese—Pizza and Buffalo.  As the first new flavors of Shells & Cheese in twelve years, the product is tailored to those who relish in the excitement of customization and aims to provide even more ways to hit the spot when it comes to big mood food. Alongside the new flavors, the brand is also debuting its first-ever Gluten-Free Shells & Cheese offering as consumers lifestyles and preferences continue to evolve.

“At VELVEETA we are continuing to take big swings to establish ourselves as part of culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience,” says Alison Kelly, Director, VELVEETA. “Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese or a gluten free version for those with dietary restrictions, VELVEETA has something for every cheese lover.”

The VELVEETA innovations are the latest example of the brand’s commitment to encourage fans to live La Dolce Velveeta, unapologetically embracing pleasure by indulging in the things they love most. The products will launch at retailers nationwide in May.