Walmart debuts private-label dairy products
Walmart introduced its bettergoods private-label brand, which includes dairy products.
Walmart called bettergoods "a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value," and marks the retailer's largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market, highlighting the speed with which Walmart can bring trend and innovation to market at scale.
“Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, senior vice president, private brands, food and consumables, Walmart. “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
Bettergoods items range from under $2 to under $15, with most products available for under $5. Bettergoods offers 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. Bettergoods items fall within three distinct category pillars:
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