Maintaining the company's commitment to its Irish farming tradition and heritage, Truly Gluten Free oat milk products are made with 100% gluten free premium Irish oats creating the purest, creamiest flavor. The two varieties, which can be found in the refrigerated section at The Fresh Market locations, include:

•    Truly Gluten Free Original Oat Milk: contains eight simple quality ingredients; filtered water, gluten free Irish oats, sunflower oil and sea salt. The Original Oat Milk is fortified and, a rich source of Vitamin B2 & B12, D2 and Calcium, perfect over cereal, as part of a smoothie or simply in a cold glass.

•    Truly Gluten Free Extra Creamy Oat Milk: contains only four simple quality ingredients; filtered water, gluten free Irish oats, sunflower oil and sea salt. The Extra Creamy Oat Milk can be steamed, frothed, or served straight up making it an ideal accompaniment to your favorite coffee.

Both varieties are vegan, and plant based, making them gluten free, dairy free, lactose free as well as naturally creamy and flavorful.

“Expanding upon the increased consumer enthusiasm in Truly Grass Fed's naturally delicious butter and cheese, we are excited for shoppers to experience the brand in a new way with our Truly Gluten Free Oat Milk," said Jaclyn Crabbe, marketing director for Truly Grass Fed. "By growing Truly Grass Fed into a new retail category, we are able to reach new customers who are looking to include plant-based products in their diet, need non-dairy alternatives or just want to enjoy the delicious taste of our pure, creamy oat milk."

Truly Gluten Free's products are crafted from the finest Irish oats and are part of a farmer-owned co-operative organization. All oats that go into Truly Gluten Free's products are traceable to 110 Irish family growers who are members of the Irish Grain Assurance Scheme, which has the highest international standard possible for food safety and traceability. 

Not only does Truly Gluten Free deliver oats that are consistently high quality, have a low CO2 footprint and reduced risk of contamination, but the brand also follows a 14-step promise to guarantee all oats are Gluten Free Certified.  Additionally, any waste from the company's oat mill is recycled as an animal feed ingredient or goes to composting, resulting in zero finished product waste.

Truly Gluten Free products are available at select Fresh Market locations and will be coming soon to additional retail stores nationwide, including Lowes Foods and Natural Grocers.