Truly Grass Fed has expanded into a "new category" with the introduction of Truly Gluten Free Premium Irish Oat Milk.

Maintaining the company's commitment to its Irish farming tradition and heritage, Truly Gluten Free oat milk products are made with 100% gluten free premium Irish oats creating the purest, creamiest flavor, the company said. The two varieties, which can be found in the refrigerated section at The Fresh Market locations, include: 

• Truly Gluten Free Original Oat Milk: contains eight simple quality ingredients; filtered water, gluten free Irish oats, sunflower oil and sea salt. The Original Oat Milk is fortified and, a rich source of Vitamin B2 & B12, D2 and Calcium, perfect over cereal, as part of a smoothie or simply in a cold glass.
• Truly Gluten Free Extra Creamy Oat Milk: contains only four simple quality ingredients; filtered water, gluten free Irish oats, sunflower oil and sea salt. The Extra Creamy Oat Milk can be steamed, frothed, or served straight up making it an ideal accompaniment to your favorite coffee.

Truly Gluten Free's Original Oat Milk and Extra Creamy Oat Milk have independent verification across a variety of core measures, including Product Quality, Environmental sustainability, Non-GMO Project Verified. Both varieties are vegan, and plant based, making them Gluten Free, Dairy-Free, Lactose-Free as well as naturally creamy and flavorful.

"Expanding upon the increased consumer enthusiasm in Truly Grass Fed's naturally delicious butter and cheese, we are excited for shoppers to experience the brand in a new way with our Truly Gluten Free Oat Milk," said Jaclyn Crabbe, marketing director for Truly Grass Fed. "By growing Truly Grass Fed into a new retail category, we are able to reach new customers who are looking to include plant-based products in their diet, need non-dairy alternatives or just want to enjoy the delicious taste of our pure, creamy oat milk."