Liberty Reach Inc. announces rebranding to Liberty Robotics Inc.
Rebrand reflects enhanced focus on robotic vision technologies.
Liberty Reach Inc. has rebranded as Liberty Robotics Inc. and adopted a new tagline, signaling a strategic shift towards advanced machine vision and robotic guidance technologies. The company notes it has a continued commitment to automotive excellence and new ventures in warehousing and logistics.
The rebranding aims to better represent the company's increased focus on advancements in machine vision and robotic guidance technologies. Accompanied by a new tagline, ‘Machine Vision AI,’ the new name marks a strategic shift towards broader applications in robotics, beyond the company's established base in the automotive sector.
With the rebranding, Liberty Robotics intends to maintain its presence in the automotive market while expanding into warehousing and logistics.
"Our commitment to the automotive arena remains strong, yet we see significant opportunities in the warehouse and logistics sector,” says Bob Berry, President and CEO of Liberty Robotics Inc. “Our technologies are designed to advance automation across various fields and while our current focus is on optimizing goods packing and mixed-case pallet retrieval, this is just the beginning. We are setting our sights on extending applications to include container loading in the near future."
Liberty Robotics has adopted its new tagline and name to more accurately represent the company's expertise, aligning with its core mission and highlighting its capabilities in machine vision and robotics. The company is nearing completion on the development of applications that aim to enhance robotic functionality, enabling more efficient task execution in warehousing and logistics environments, including palletizing and depalletizing operations.
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