The rebranding stems from qualitative research conducted through focus groups, which revealed a clear opportunity: despite high consumption levels, awareness of the different types of fresh cheeses and how to use them remains limited.
Fox serves a fitting mascot for Leicester, UK, produced aged hard cheese.
April 4, 2024
Elizabeth, N.J.-based Belton Farm, an exclusive Atalanta partner, has launched a re-brand of one of their bestselling products, Red Fox aged Red Leicester, their White Fox White Leicester and Smoked Red Fox.
Rebrand reflects enhanced focus on robotic vision technologies.
March 14, 2024
Liberty Reach Inc. has rebranded as Liberty Robotics Inc. and adopted a new tagline, signaling a strategic shift towards advanced machine vision and robotic guidance technologies.
Family-owned company launches new website, logo and packaging for products.
September 1, 2023
Chicago-based and family-owned Greenridge Farm announced that it is officially rebranding to Greenridge, noting that the rebrand better reflects the company’s ethos of delivering high-quality meats and cheeses
The company launched a new logo and a new packaging design for better visibility.
June 29, 2021
Petaluma, Calif.-based Marin French Cheese Co. says it introduced a new logo and packaging design to increase consumer awareness of its status as the oldest artisan cheesemaker in the United States.
New York-based INTL FCStone Inc. — which offers comprehensive risk-management and margin hedging programs and services globally to the dairy industry, coupled with OTC hedging tools, M&A advisory services and more — said it is rebranding the firm as StoneX Group Inc.