Häagen-Dazs unveil its newest innovations to its ice cream bars. As an original take on an indulgent fan favorite, Dulce De Leche is now available for the first time as an ice cream bar, while Chocolate Cookie Crumble is an all-new addition to the Häagen-Dazs family of flavors.
These new additions reflect the creative passion of the original Häagen-Dazs founders, husband and wife duo Rose and Reuben Mattus, who shared a meaningful and lasting love and appreciation for ice cream. Each new flavor embraces the brand's history by furthering its obsession with high-quality ingredients, promising a delectable experience for ice cream lovers. The bars also celebrate Häagen-Dazs's unwavering commitment to deliver on the sweetest and simplest moments in life through undeniable flavor and texture profiles.
The following two snack bar flavors are now available in 3-ct. boxes:
- Chocolate Cookie Crumble - Sweet cream ice cream with a touch of Madagascar vanilla and fudge swirls dipped in milk chocolate with chocolate cookie pieces.
- Dulce de Leche - Dulce de leche ice cream with swirls of dulce de leche sauce coated in milk chocolate.
"We are thrilled to be expanding upon our lineup of snacking options," said Rachel Jaiven, Head of Häagen-Dazs Marketing. "The introduction of Chocolate Cookie Crumble and Dulce De Leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavors."
In addition to releasing these two new flavors, Häagen-Dazs has added to its Mini portfolio with a mini version of the brand's No. 2 most popular bars with the Vanilla Milk Chocolate bars.
These bars are now available at select locations for $6.99 for 6-count minis and $5.99 for 3-count full-sized, with nationwide availability expected in April.
