World Dairy Expo named Lisa Behnke, New Glarus, Wis., as its communications manager. Behnke began her duties on Feb. 27. In this role, Behnke will coordinate strategic marketing and manage internal and external communications for the world’s premier dairy event.

Behnke holds a bachelor’s degree from the University of Wisconsin-Madison, where she majored in dairy science with a specialization in agricultural journalism. During her career, she has held marketing and communications positions with the Wisconsin Department of Agriculture, Trade and Consumer Protection, Wisconsin Milk Marketing Board, The Cattle Connection, Ag Source Cooperative Services and World Dairy Expo. Most recently, she served as the Marketing Director for Indiana-based Egg Innovations.

“I’m excited to step back into this position after 12 years, states Behnke. “To be certain, the dairy industry has undergone many changes in the last decade and, at the same time, so have our modes of communication. I welcome the opportunity to be part of the team that identifies and executes the steps needed to ensure World Dairy Expo has not just a viable but a vibrant future.” 

World Dairy Expo General Manager, Laura Herschleb, added, “Lisa’s 40-plus year history with WDE, both as a volunteer and staff member, coupled with a lifetime of communications experience will allow her to hit the ground running. We’re thrilled to have her rejoin our team.”