“With the continued growth and consumer interest in probiotics and gut health, we’re really excited to bring this great-tasting milk with probiotics to store shelves in partnership with the Good Culture brand, which is so well known for producing on-trend, cultured dairy products,” says Rachel Kyllo, senior vice president of marketing, DFA Dairy Brands. “We think Good Culture Probiotic Milk will help meet consumer desires for more functional nutrition benefits and drive excitement in the dairy case.”

Available in whole and 2% reduced fat milk varieties, Good Culture Probiotic Milk has an extended-shelf life (ESL). Each 12-fluid-ounce serving provides 1 billion probiotic cultures and is a good source of vitamins A and D.

“We’re thrilled to be the brand behind this disruptive and new take on milk with functional benefits, and are honored to have been able to bring it to life with Dairy Farmers of America. Human health and wellness starts in the gut, and our Good Culture Probiotic Milk increases accessibility to probiotics that support wellbeing. It’s a perfect fit for the Good Culture brand, and our mission,” said Jesse Merrill, chief executive officer and co-founder of Good Culture. 

Good Culture Probiotic Milks will initially launch at select retailers on the East Coast with future plans for national expansion.