Immune health has never been more important than it is today. Cultured dairy products are uniquely positioned to address this important health trend. 

When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.

Americans are snacking more often. The NPD Group notes that U.S. consumers added 25 between-meal snacking occasions per capita in the five years ending in 2020 (from 505 occasions in 2015 to 530 in 2020).