Yeo Valley only offering yogurt in reusable lids
Reusable lids will be available via the company’s online loyalty scheme by exchanging "Yeokens."
Yeo Valley Organic 350g and 450g tubs of yogurt will no longer be sold with single-use plastic lids. Instead, reusable lids will be available via the company’s online loyalty scheme by exchanging "Yeokens," the company announced.
“After successful trials removing clip lids from our Greek style yogurt range, we’re saying goodbye to plastic lids across our 350g and 450g tubs,” says Yeo Valley Organic Head of Brand Planning & Consumer Communications Sebastian Rusu. “Making this small change will remove 145 tons of plastic a year. That’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”
“Sustainability is central to everything we do here at Yeo Valley. Being close to the farms, we see first-hand the incredible things nature can produce, and how humans can damage it. We always remind ourselves to put nature first, by playing our part in protecting and preserving the world for future generations and not controlling nature with chemicals, but working with it to create incredible food," Rusu continued.
A wide range of Yeo Valley Organic 350g and 450g yogurts are sold in Greiner Packaging’s perfectly recyclable K3 cardboard-plastic cups. The light-weight plastic cup is made from 100% recycled PET (r-PET), wrapped in cardboard made from Forest Stewardship Council (FSC) certified material.
Having scraped out the last spoonful of yogurt from the pot, consumers simply need to tear the seam and remove the cardboard sleeve. Having rinsed the plastic pot clean, it then goes in the plastics bin, while the sleeve goes into the cardboard and paper recycling.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
