Mars added three products to its ice cream portfolio.
The company launched a new product in its M&M's, DOVE and TWIX brands, respectively.
- M&M'S Cookies and Cream Ice Cream Cookie Sandwiches: M&M'S Cookies and Cream Ice Cream Cookie Sandwiches offer a multi-texture experience. The combination of M&M'S chocolate candies, baked chocolate cookies, cookie pieces, and creamy rich ice cream in one place offers a fun treat. M&M'S Cookies and Cream Ice Cream Cookie Sandwiches are available in singles and in packs of four (3.5 fl. oz).
- DOVE Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds: The premium dark chocolate and almond combination on a bar. DOVE Ice Cream's new offering is a perfectly portioned, mini-ice cream bar meant to satisfy any sweet craving. The product is available in packs of six (1.85 fl. oz per bar).
- TWIX Cookie Dough Ice Cream: Pulling inspiration from the recently released TWIX Cookie Dough bars, TWIX Ice Cream introduced TWIX Cookie Dough Ice Cream, a delicious combination of soft cookie dough bites, real chopped TWIX bars, creamy vanilla ice cream, and a caramel swirl in every bite. The product is available in pints (16 fl. oz).
"Mars is excited to kick off the New Year by announcing three new, delicious ice cream products," said Jayesh Shah, Mars Ice Cream Marketing Director. "We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice cream with some of our most iconic brands in the Mars portfolio like DOVE, M&M'S and TWIX. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long."
