Hudsonville Ice Cream announced the launch of its Novelty Ice Cream Bar product line available in three flavors: Salted Caramel, Strawberry Shortcake, and Vanilla Milk Chocolate. 

The Novelty ice cream bars are available in 4-packs ranging from $4.88-$5.49 MSRP at select retailers nationwide.

"Our new ice cream bars are the result of listening to our devoted fans," said Rob Heider, Chief Marketing Officer at Hudsonville Ice Cream. "Our fan-favorite ice cream recipe made with real ingredients has remained largely unchanged since 1926, and we're thrilled to bring that same great Hudsonville quality to ice cream bar lovers."

Novelty Ice Cream Bar flavors include:

• Strawberry Shortcake: Rich strawberry ice cream with fluffy yellow cake pieces, dipped in smooth white chocolate coating
• Vanilla Milk Chocolate: Real Vanilla ice cream dipped in a rich milk chocolate shell
• Salted Caramel: Salted caramel-flavored ice cream with a swirl of salted caramel, dipped in milk chocolate coating

The release of Hudsonville Ice Cream's Novelty Bars follows the recent launch of the company's "Go to Town" marketing campaign to communicate the brand's accessibility at national retail partners and wide assortment of flavors.